In 2000, after more than 80 years as a leader in Chile's financial industry, Consorcio Financiero set out to transform its company culture. The company sought to make clients the focus of all its business processes. Consorcio Financiero planned to make major changes to its organizational culture. The company needed a way to put customers at the center of its business processes and daily operations. Consorcio Financiero has successfully implemented PeopleSoft Enterprise CRM, enabling the company to gain a complete view of its customers and manage customer relationships online.
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