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Dear Email Customer, Drop Dead?: Here's How You Soothe Angry Customers by Email

PublisherActive Request Engine Help Desk Solutions
Format36.9KB PDF, requires Acrobat Rdr 5Date added31 Jan 2005
Topics Email, Customer Support Services
Downloads55

In a perfect world there would be no angry customers. Product configuration would work flawlessly, it would arrive on time, and no customer would wait - listening to elevator music - for 20 minutes on the phone. But absent that perfect world, you will have angry customers. And they will send angry e-mails. Despite their best efforts, most organizations will occasionally frustrate some of their customers. In some industries this occurs with alarming frequency. But regardless of the industry, customer problems have a powerful impact on customer satisfaction and loyalty. Whether you're hearing from your angry customer by phone or e-mail, your goals are similar: fix the problem and convert an angry customer into your biggest fan.

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