Dell outsourced most of its email marketing programs - but after a cost analysis, the company realized it would save money by bringing this activity in-house. With multiple tools, customer databases, and platforms across multiple continents, it was difficult for Dell's Global Email Services team to deliver on the company's corporate vision of delivering a consistent experience to its many global customers, from individual to large corporate accounts. Dell chose PeopleSoft Online Marketing for its ease-of-use campaign delivery, powerful audience segmentation features and dynamic content management. With Online Marketing, Dell can focus on its corporate globalization objectives and maintain its leadership position across all geographies, while delivering an outstanding customer experience.
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