As the world's leading premium drinks business, Diageo requires little introduction. It needed a hassle free, cost effective and cost controllable solution that would keep its employees in touch at all times, wherever they were in the world and at the simple touch of a button. The BlackBerry from O2 seemingly provided the answer, though it had so far been untested within the Diageo empire. Accordingly, the BlackBerry is a totally integrated wireless communications solution, with an always-connected GPRS hand held and a full QWERTY keyboard. The benefits of BlackBerry are borne out by the complete Diageo executive team who are all quick to sing the device's praises in making time and saving money.
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