The challenge before Pfizer was to give sales representatives access to vital information on the move so they can reduce reporting time, increase productivity and generate better leads. The solution was Nokia 9500 Communicators running Pfizer's IBM-developed Customer Relationship Management (CRM) over the IBM WebSphere backbone, including WebSphere Everyplace Connection Manager software, WebSphere Everyplace Access software and IBM Lotus Sametime software for instant messaging capabilities. Sales representatives can simultaneously run multiple applications to communicate with headquarters and other sales representatives and to complete their reporting in the field in real time, rather than at home at night. This slashes reporting time and makes them more productive.
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