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Pfizer Finland Gives Sales Force Real-Time Access to Key Reporting Data With Nokia 9500 Communicators and IBM Wireless Software

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27 out of 50 users found this white paper useful


Publisher IBM
Publisher Registration Direct Access
Topics Wireless LAN, Mobile - Wireless Communications, GSM Date added 22 Jul 2008
Downloads 68 Format HTML

The challenge before Pfizer was to give sales representatives access to vital information on the move so they can reduce reporting time, increase productivity and generate better leads. The solution was Nokia 9500 Communicators running Pfizer's IBM-developed Customer Relationship Management (CRM) over the IBM WebSphere backbone, including WebSphere Everyplace Connection Manager software, WebSphere Everyplace Access software and IBM Lotus Sametime software for instant messaging capabilities. Sales representatives can simultaneously run multiple applications to communicate with headquarters and other sales representatives and to complete their reporting in the field in real time, rather than at home at night. This slashes reporting time and makes them more productive.

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27 out of 50 users found this white paper useful


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