Asia Pacific Broadband Wireless wanted to be the first provider of 3G services to Taiwan, but it needed to build network and application platforms from scratch and differentiate itself from established mobile operators in the market. APBW utilized the HP Service Delivery Platform to launch an innovative Web-based system where APBW customers can use their mobile phones to access a portal to view and download useful information and manage their own accounts. APBW's Web portal is helping to establish and differentiate APBW in the Taiwan mobile telephone services marketplace, sell new mobile services, increase revenues and enhance customer goodwill.
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