| Publisher | Morgan Anderson Consulting | ||
|---|---|---|---|
| Format | Date added | 18 May 2009 | |
| Topics | Sales - Marketing, Sarbanes-Oxley | ||
| Downloads | 33 | ||
"Corporate governance" and Sarbanes-Oxley are on the minds of every corporate board member and senior executive these days. A Fortune 500 company provided products and services to consumers and businesses throughout the world including the United States. The company made a substantial annual investment each year in advertising and other marketing services. As an outgrowth of its due diligence since Sarbox, senior management wanted to assess whether its procurement policies and services contracts with its marketing services providers are "best practice", "marketing competitive" and "getting what they pay for". An independent external consultant with expertise in the marketing communications area was engaged to conduct an assessment.
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