| Publisher | Active Request Engine Help Desk Solutions | ||
|---|---|---|---|
| Format | HTML | Date added | 31 Jan 2005 |
| Topics | CRM | ||
| Downloads | 25 | ||
In a perfect world there would be no angry customers. Product configuration would work flawlessly, it would arrive on time, and no customer would wait - listening to elevator music - for 20 minutes on the phone. But absent that perfect world, you will have angry customers. And they will send angry e-mails. A quality CRM approach describes a "world class" complaint handling system. When customer complaints are handled well, most customers will remain loyal. But when complaints are discouraged or handled poorly, a loss of customers is certain to follow.
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