Telesystems West is a regional telecommunications company in the Puget Sound area of Washington state. It wanted to create and execute a manageable marketing program to increase revenues, develop collateral process capable of adapting to rapidly changing technology and dynamic customer needs and reduce cost of printed materials and levels of wastage. The solutions were HP Color LaserJet 3700 printer, Microsoft Office Publisher 2003 and HP Business Inkjet 1100 printer. It can now develop and produce marketing materials on-demand, increasing marketing contacts with customers while decreasing costs of design and production. It deployed in-house process capable of handling customized brochures to meet specific customer's requirements and dynamic product features. It capped production costs - printing 100 customer-specific product flyers for under $5.
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