Commercial print businesses face mounting pressure to deliver faster turnaround times and more custom publishing solutions. From all sides, these businesses are bombarded with dire warnings to add new services or sacrifice competitive position. Many have already changed their business models to include digital printing technology and variable data. But digital asset management (DAM) is the key to further enabling printers to achieve their goals. DAM is already helping print businesses reduce costs of operation, increase productivity and streamline workflow. More importantly, it enables them to develop profitable solutions that drive new business, expand geographic reach and provide value added services to customers.
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