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Dell's New Printers: A Threat to HP Without IP?

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27 out of 50 users found this white paper useful


Publisher Dell
Publisher Registration Direct Access
Topics Sales - Marketing, Printers - Plotters Date added 24 May 2004
Downloads 39 Format 74.0KB PDF, requires Acrobat Rdr 5

The current laser and inkjet market is diverse, and supports many players; if those players are interested in gaining market share from the market leader they will partner with Dell, a distribution and marketing giant. Dell's strategic goal of undermining HP's profit stream of inkjet and laser consumables can be achieved without a single dollar of investment as long as Dell can create profitable partnerships for printer technology.

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27 out of 50 users found this white paper useful


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