| Publisher | Oracle | ||
|---|---|---|---|
| Format | HTML | Date added | 03 Feb 2005 |
| Topics | Application Servers, Database Management, Sales - Marketing | ||
| Downloads | 12 | ||
Color Line is Norway's largest cruise ferry line. The organization had, over the last 11 years, developed a series of in-house solutions to enable it to segment its customer database and communicate via various marketing channels, but the system was slow, complex, and difficult for the marketing teams to access. Color Line recognized that this was becoming a major obstacle to potential revenue and decided to invest in technology that would give the company the flexibility it needed. Color Line chose Oracle Marketing Online (OMO). Once OMO was implemented, Color Line began to realize the benefits of having an accessible, fast, flexible marketing resource available to all its marketing decision-makers.
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