| Publisher | University of Helsinki | ||
|---|---|---|---|
| Format | 191.0KB PDF | Date added | 25 Sep 2008 |
| Topics | Web Services, Database Management, Search Strategies | ||
| Downloads | 511 | ||
Yellow pages catalogs and corresponding directory services on the web are a widely used business concept for helping people to find companies providing services and selling products. This paper proposes that in order to enhance the recall and precision of yellow page services, the advertisements should be annotated using semantic web ontologies. Based on such conceptual definitions, the user can be provided with new content-based searching and browsing facilities, which makes the service more profitable to the advertisers and the directory service provider.
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