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Beyond the PC: Television Commerce Brings E-Commerce Potential Into Every Home

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25 out of 50 users found this white paper useful


Publisher Accenture
Publisher Registration Direct Access
Topics Business Strategies Date added 01 Mar 2002
Downloads 23 Format 50.7KB PDF, requires Acrobat Rdr 5

Across the world, more people own televisions than personal computers (PCs.) Ultimately the spread of digital television, with its sharper, wider images and audio and data programming capabilities, will provide a platform for two-way personalized communication in the center of most homes. This will make television commerce a big opportunity for business and a critical extension of e-commerce.

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