| Publisher | Flytxt | ||
|---|---|---|---|
| Format | HTML | Date added | 09 Jul 2009 |
| Topics | Cellular Equipment, RFID | ||
| Downloads | 103 | ||
Panasonic decided to support the launch of its X70 with a multi-media mobile direct marketing push. The campaign's brief was to create awareness and a desire for the new Panasonic X70. The key objective was to drive sales of the new X70. The strategy was to target the early adopters market, which would be educated and technology savvy enough to be familiar with terms such as 'Bluetooth'. The campaign was run in conjunction with Lycos, the media owner, Brand Connection the media planning and buyer agency and Flytxt, the mobile marketing expert. The results were sending of 4566 multi-media messages and successful campaign by FX Trinity.
Did you find this white paper useful?
20 out of 50 users found this white paper useful
Related white papers
Unified Communications
Waiting for information via email is no longer acceptable. Today's communication channels must deliver immediate presence and interaction. Successful companies know this and are responding by turning to UC.
Top 10 Strategies for Managers of Mobile Workers
By 2011, the mobile workforce in the U.S. is expected to reach 120.1 million people. Embracing this trend is more of a question of "how" rather than "if": How will...
Reducing the Complexity of Sub-Band ADPCM Coding to Enable High-Quality Audio Streaming From Mobile Devices
The number of consumer audio applications demanding high quality audio compression and communication across wireless networks continues to grow. Although the consumer is increasingly demanding higher audio quality, devices such...
Samsung Uses Enpocket for Rich MMS Mobile Marketing Campaign and Boosts Mobile Content Downloads
Samsung created its "Fun Club" as a way to engage with Samsung mobile phone owners to help them get the most from their phones. Samsung provides content such as games,...
Mobile Solution Helps Military Reseller Improve Productivity More Than 50%
To help manage products, Dunham & Smith Agencies has migrated a mobile application created in 1998 to the Windows Mobile platform. The new system allows field representatives to more easily...
Interactive Brochure: iPhone in the Enterprise
Interactive Brochure: iPhone in the Enterprise. End-users, including many executives, love the iPhone. And given its popularity, IT managers are going to have to deal with these popular devices and...
Wireless Telephones Help Anne Arundel Medical Center Improve Patient Care
Hospitals are constantly looking to improve the care and attention they give their patients. One of the most effective ways to improve care is by improving the communication between patients...
