Smith & Nephew is a leading orthopaedic manufacturer. Smith & Nephew faced a challenge - automating their system to provide the company's sales team with a more efficient means of communicating between Smith & Nephew and the company's many customers. Smith & Nephew implemented a conservative rollout program for the new system, which included several Beta tests. The company wanted to create minimal disruptions in daily sales operations and make the change as seamless as possible for Smith & Nephew representatives. NoInk Communications was successful in developing technology solutions that continue to make Smith & Nephew's sales force more productive, more efficient and more customer-focused.
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