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Case Study: Presentation Skills Coaching/Script Writing

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24 out of 50 users found this white paper useful


Publisher Blue Skies Marketing & Public Relations
Publisher Registration Direct Access
Topics Bluetooth Date added 02 Jul 2008
Downloads 53 Format HTML

Logitech, a provider of hardware peripherals for PCs and gaming consoles, engaged Blue Skies to assist in a crucial product launch at the influential DEMOmobile industry analyst conference. With this versatile package, a PC is transformed into a Bluetooth control center allowing the user to communicate wirelessly over the Web using a Bluetooth headset or easily exchange data between a PC and a Bluetooth PDA, cell phone or printer. Logitech's first objective was to display a complex technology in a user-friendly manner and to perform all demonstrations flawlessly on stage. Logitech also sought to win a prestigious DEMOgod award, given to companies that deliver top demonstrations at the conference.

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