Though pricing and yield management originated as decision-support disciplines within the airline industry, their benefits were quickly embraced throughout the transportation and leisure industries. While the cost-management aspect has been implemented by many companies to improve asset utilization and lower logistics costs in supply chain management, the opportunity these tools offer to increase revenues has been largely ignored. The purpose of this paper is to explore the opportunities that these disciplines offer to field service providers, not only in cost and utilization management, but also in increasing the revenue stream that these services generate.
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