| Publisher | Nixon Peabody | ||
|---|---|---|---|
| Format | 150.5KB PDF, requires Acrobat Rdr 5 | Date added | 19 Nov 2004 |
| Topics | Spyware | ||
| Downloads | 70 | ||
Companies that disclose consumers' personal information for use in direct marketing campaigns will be required to meet certain obligations imposed by California's direct marketing disclosure statute due to take effect on January 1, 2005. In addition, Governor Arnold Schwarzenegger recently approved four additional laws further extending privacy protection in California. These laws address spyware, security obligations with respect to personal information, collection of medical information for direct marketing purposes, and protection of social security numbers.
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