The American Heart Association (AHA) is a nonprofit health organization dedicated to reducing disability and death from heart attack, stroke, and related cardiovascular disorders. For the American Heart Association (AHA), every dollar raised helps save lives in the fight against heart disease and stroke. Winning this battle requires efficient business processes based on best practices and a detailed understanding of the individuals and organizations who donate their time and money. To build this understanding, the AHA has deployed Siebel Sales, Siebel Service, and Siebel Analytics across its organization to standardize and enhance its interactions with its constituent "customers." The results include greater efficiency in outreach and fundraising programs.
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