| Publisher | Emagine International | ||
|---|---|---|---|
| Format | PDF, requires Acrobat Rdr 5 | Date added | 25 Nov 2004 |
| Topics | Mobile - Wireless Communications, WAP, Telecom Services | ||
| Downloads | 77 | ||
Hong Kong CSL is a pioneer in the mobile communications market in Hong Kong. The challenge was to create a mobile phone customer loyalty program. To efficiently create a perception of real value in the '1010' offering and have them stay as loyal paying customers. To create the program with a budget no larger than the previous program, and to have it launched within 6 months. They selected Emagine. The Emagine Closed-Loop Marketing Suite is a modular set of solutions, which consists of Emagine Customer Valuation Server, Emagine Customer Retention, Emagine Campaign Management, Emagine Customer Loyalty, and Emagine Data Mining and Analytics.
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