| Publisher | Graham Technology | ||
|---|---|---|---|
| Format | Date added | 03 Mar 2009 | |
| Topics | WAP, Infrastructure Management | ||
| Downloads | 45 | ||
In 1996, BT embarked on one of the most challenging telemarketing projects ever undertaken by a telecommunications company. BT's existing system did not have the capacity to manage the scale of the project. The system was not customer based and, as a result, had no account based data management or customer profiling. Graham Technology's customer management framework, GT- X, was the only flexible and scalable solution that could meet all the requirements. GT- X provided the infrastructure to fully integrate BT's complex systems and could be tailored to the needs of their business process.
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