| Publisher | Fujitsu | ||
|---|---|---|---|
| Format | HTML | Date added | 30 Oct 2008 |
| Topics | Business Management, WAP | ||
| Downloads | 129 | ||
Arcadia is the pioneer of round the clock retailing. Fujitsu faced the challenge of centrally managing multiple brands, each with its own personality. How to successfully leverage brand loyalty to a diverse audience? To host Arcadia's brands together on one site risked compromising their individual brand loyalties. Arcadia's website Zoom needed an engine that would facilitate multiple representations, speed and reliability was also required. Fujitsu's expertise in systems integration and content management allowed a successful integration of Zoom's legacy systems into one stock management system for all channels.
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