Panasonic - a subsidiary of Matsushita the company is always looking for a competitive differential in the increasing competitive Japanese cellular marketplace. With the introduction of its new 504i Series, Panasonic wanted offer potential customers a premium service with the handset and came to Pim-Point seeking a solution. After several detailed discussions with the technological team at Panasonic, Pim-Point determined that what was needed was an exclusive interface solution, which would captivate potential end users. The result was a customized user J2ME download, which allows Panasonic to offer personalized content exclusively to 504i users free of charge through its i-mode site.
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