| Publisher | IBM | ||
|---|---|---|---|
| Format | Date added | 16 Mar 2009 | |
| Topics | Mobile - Wireless Communications, WAP | ||
| Downloads | 239 | ||
British Airways is the third largest airline company in the world. British Airways wanted to develop a series of mobile Internet services to make the travel experience easier and smoother for its loyalty customers. IBM helped British Airways introduce a facility that allows frequent flyers to use their mobile phones to check in for flights out of the UK, select their seats and access information on arrivals and departures. The addition of WAP services exploited existing data and applications from the Web channel, and added a presentation layer to allow information to be shown on a mobile phone.
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