| Publisher | SAP | ||
|---|---|---|---|
| Format | Date added | 25 Jul 2007 | |
| Topics | Business Management, Supply Chain Management | ||
| Downloads | 370 | ||
Marico Industries, Ltd. is a leading India-based consumer goods company. In order to achieve sustained profitable growth, given market factors and the need to maintain its distribution effectiveness, Marico determined that it must improve its supply chain capabilities. Marico selected mySAP Supply Chain Management (mySAP SCM) to enable the reengineering of its associated planning and execution processes. The company has achieved improved cash flow to fund future growth, sustained the viability of its independent distributor network, and maintained those elements of its brands' images that are tightly coupled with high availability of its products to its customers.
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