OCLC Online Computer Library Center (OCLC), non-profit computer library service and research membership organization that provides information to academic institutions and libraries worldwide. OCLC wanted to improve corporate communications by providing a business intelligence solution, and to support programs for sales and service staff by providing a relationship management system. The organization turned to IBM, for help in consolidating its data assets into a data warehouse based on IBM DB2 Universal Database Enterprise Edition. OCLC's DB2 data warehouse has helped them to generate useful insights on their members and product sales that are enabling them to make better business decisions and develop strategies to more effectively serve their membership.
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