The tremendous growth of online retailers has opened up a new world of convenience for shoppers, particularly when it came to buying gifts. Retailers typically would send out merchandise with a customized packing slip or a laser-printed gift tag. Founders of Arroweye Solutions, which is headquartered in Santa Barbara, California, not only recognized a need, but also saw a potential opportunity. They wanted to provide online retailers with the ability to include personalized quality greeting cards with gift purchases from their web sites. After an exhaustive search for best alternative printing methods, the three co-founders discovered the HP Indigo Press was an ideal solution for their needs.
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