DSL is a mass market business opportunities at a global level which has significantly contributed to the operating profits of operators. This article examines the potential of the DSL business in developing countries and provides guidelines at the strategic, marketing and operational levels. Adoption of as such an approach will have a direct impact on the DSL service uptake in a given country; in developing countries this is sensitive to user pricing and streamlining of operations, which is the basis of this article.
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