Despite increasingly complex animation requirements, Threshold needed to shorten the time required to produce a film, while keeping its costs low. Threshold also needed access to a scarce pool of talent from around the world while maintaining control of its processes. Threshold required flexible access to powerful computing resources to handle huge yet unpredictable peaks in processing load. Threshold engaged IBM to create an on demand e-studio system that provides an unlimited growth path with limited, variable costs. The system automates the flow of animation in progress across the world to create a unified corps of designers working around the world.
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