The Wimbledon Championships are steeped in tradition. A large part of its promotion efforts are made through a long time partnership with IBM. A solution was needed to replace the haphazard and lengthy system for photographers, which used a human messenger to run back and forth to Centre Court collecting and delivering films for the cameras. IBM Integrated Technology Services (ITS) devised a wireless networking solution, using FTP to get photographers' pictures straight back to their editors and publications. This ran as a pilot in 2003 to provide proof of concept with a select number of picture agencies with a view to expanding the service in 2004.
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