| Publisher | IBM | ||
|---|---|---|---|
| Format | PDF, requires Acrobat Rdr 5 | Date added | 22 Sep 2004 |
| Topics | Business Management, Business Intelligence / Data Warehousing, CRM | ||
| Downloads | 105 | ||
While respecting privacy issues, Bank of Montreal had several goals: to maximize customer retention with more timely and proactive customer service, to interact with clients through a wide variety of channels and to have a total overview of each customer's business relationship. A comprehensive IBM customer insight solution was chosen by Bank of Montreal to, leverage existing Customer Knowledge Base and CRM Analytical Environments. The new environment provides business intelligence, CRM and scoring capabilities.
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