Prospective BMW buyers across America recently discovered an eye-catching brochure in their mailboxes featuring the premium BMW Z4 roadster in all its James Bond glory and in their favorite car color. What they received was a piece of sophisticated direct mail from BMW of North America through a campaign implemented by Redi-Mail Direct Marketing, a leading provider of sales and marketing systems that offers advanced database, lettershop, and fulfillment capabilities. Redi-Mail in turn used the expertise of Global Soft Digital Solutions, Inc., a full service digital solution-based firm that relies on HP technology to produce full color documents that can be personalized and printed in quantities as few as one.
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