Beazer Homes USA is a national homebuilder headquartered in Atlanta, Georgia, that operates as a family of local homebuilders. Today's business-to-business and business-to-consumer companies selling complex, multi-attribute products are finding that, even after building robust e-commerce sites and call centers to attract customers, converting these customers to buyers is very challenging. The challenge is to know why customers buy instead of just what they buy. IBM and Online Insight, Inc. offer Online Insight's Sales and Marketing Effectiveness (SME) suite with IBM WebSphere web services technologies. The SME suite is comprised of Insight Sales, Insight SalesPro and Insight Intelligence.
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