| Publisher | DM Review | ||
|---|---|---|---|
| Format | HTML | Date added | 27 Aug 2004 |
| Topics | Sales - Marketing, Business Intelligence / Data Warehousing | ||
| Downloads | 316 | ||
Business and customer intelligence have largely been associated to application providers that couple ETL tools with high-powered analytical capabilities to help sales and marketing managers integrate disparate databases into data warehouses to run through millions of rows of data in hope that they be able to cater to customer needs. However, the focus with business and customer intelligence is often on the application, not the output. Sales and marketing intelligence is focused on the output, not the application. Sales and marketing intelligence serves the needs of sales and marketing professionals.
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