| Publisher | Dryden Marketing Group | ||
|---|---|---|---|
| Format | 180.2KB PDF, requires Acrobat Rdr 5 | Date added | 03 Apr 2003 |
| Topics | XML, Web Reporting | ||
| Downloads | 11 | ||
Supported by creative strategies and judiciously applied traditional media relations techniques, news syndication through RSS offers one of the most intriguing possibilities for Internet-supported corporate communications. As the public relations industry begins to slowly take the blogging community more seriously, it will be expected not only to view its most influential participants as important, but to adopt elements of that community's principles and techniques as well.
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