Consumer-Generated Media (CGM) describes a variety of new sources of online information that are created, initiated, circulated and used by consumers intent on educating each other about products, brands, services, personalities and issues. This white paper explains about, CGM which refers to any number of online word-of-mouth vehicles, including but not limited to: consumer-to-consumer email, postings on public Internet discussion boards and forums, consumer ratings web sites or forums, blogs (short for weblogs, or digital diaries), moblogs (sites where users post digital images/photos/movies), social networking web sites and individual web sites.
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