| Publisher | Acxiom | ||
|---|---|---|---|
| Format | HTML | Date added | 02 Mar 2009 |
| Topics | Database Management, Portals, Knowledge Management | ||
| Downloads | 28 | ||
Data integration is a critical component in developing a state-of-the-art database marketing platform. An essential factor underlying the efficacy of all database marketing applications is that of data integrity. This white paper explains how successful database building and warehouse development will lead to marginal improvements to the cleansing, matching and consolidation process can lead to significant gains in the efficiency and effectiveness of marketing efforts.
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