This paper explains the application of business intelligence tools like dataware housing, OLAP, and data mining in insurance. A close look at the insurance value chain suggests that BI can play a crucial role in almost every aspect of the chain. It can help identify the right customers for target marketing and analyze the reasons for customer attrition. It can help the insurer better manage its agents and sales force and improve the effectiveness of actuarial and underwriting functions. BI forms the most critical component of claims management, helping in fraud detection and claims estimation.
Related white papers
Etos Adopts Business Intelligence Approach for Its 430 Outlets
Etos is one of the largest retail drugstore chains in the Netherlands. Etos needed fluid coordination among those who work at the head office, at the distribution center in Beverwijk,...
AT&T: AT&T Developers Use Knowledge Management to Ride the Waves of Change
AT&T Corp. is a leading global voice and data communications company. The challenge was to enable smooth knowledge transfer while restructuring organization improve organization's image for quality and timeliness. The...
Best Practices in BI Tools Evaluation and BI Implementation
This one-hour web seminar will highlight a strategic framework for BI tools selection and provide tips and proven techniques for planning and implementing your BI initiative. Discussion points includes how...
Deliver Business Intelligence to Microsoft® Excel, Powerpoint®, and Word
Format, sort, and organize data from your business intelligence reports just as they would any other Microsoft table or chart with MicroStrategy Office.
Sanlam’s Puts Its Customer Relationship Management Strategy onto a Dynamic Footing
Sanlam, South Africa’s second largest life insurer with assets of R246 billion under management, aims to be the leader in wealth creation for institutions and individuals. Accenture helped Sanlam develop...
BCB Gains Competitive Advantage Over Other Cooperative Banks in India
The Bharat Co-operative Bank (Mumbai) Limited (Bharat Bank), established in 1978, is today embracing global industry best practices, to serve the changing needs of its customers across the country. Bharat...
The Importance of Marketing Data Intelligence in Delivering Successful CRM
The purpose of this white paper is to discuss the issues and opportunities surrounding the value of Marketing Data Intelligence. It reviews how Marketing Data Intelligence delivers marketers with the...


