The philosophy of Service Agreements that your company should adopt is one of being "Proactive". The term proactive has been closely associated with sales in recent years but very seldom, if ever, associated with service. In fact, service is often completely ignored by many ProAV companies. Of course, everyone says they are "service oriented" but practicing this beyond a simple warranty service is seldom practiced. However, with a proactive service agreement, the rewards will be numerous and the payoff guaranteed.
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