This paper provides information on customer focused e- learning (CFEL). It is an overview on the application area of CFEL and the potential of its business applications. Training of customers holds some undiscovered potential. CFEL is a new concept and little technical literature is available yet. In the majority of cases, a differentiation is made between the category groups e-learning as business segment (private training) and e- learning as marketing instrument (educommerce). In this paper product training, is considered as a third type of CFEL.
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