This white paper aims to cut through the confusion created by the hype and skepticism surrounding mobile solutions. PeopleSoft mobility experts have focused on the use of mobile CRM to seize opportunities quickly, serve customers effectively, execute business processes efficiently, and extend enterprise collaboration to business partners. The primary CRM application areas examined are sales and field service. Written for both business executives and IT professionals, this paper examines the business case for mobile CRM, common pitfalls and recommendations for future success.
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