| Publisher | Accenture | ||
|---|---|---|---|
| Format | HTML | Date added | 02 Jul 2008 |
| Topics | CRM | ||
| Downloads | 878 | ||
For this European dairy company, increased profitability meant better understanding its customer mix - and creating a high-performance marketing function to build customer loyalty and enhance the corporate brand. Besnier hired Accenture to help launch a consumer loyalty program, which ultimately helped the company overall save $12 million in marketing costs and general additional revenues projected as high as $1.7 billion.
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