Blu is the fourth largest mobile telecom operator in Italy. Its main services concern GSM (voice and data) and GPRS (General Packet Radio Services). From the beginning, Blu wanted to benefit from having a Data Warehouse - to better understand customer behavior and therefore where to focus on services. Blu looked for main system integrators and technology partners and selected Capgemini and Oracle. Blu sales transaction, inventory, and customer information systems were all in place, but management was asking for better access to the data they generated. Blu wanted not only to view standard reports, but also to analyze the data, perform ad-hoc queries to fetch new data, and create their own reports. Capgemini 'shared the stage' with Oracle on this project.
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