Telcos need a competitive edge that leverages their industry-leading position with broadband digital subscriber line (DSL) technology to offer new services that effectively compete with cable and give them new revenue opportunities with their customers. The IP video services (IPTV) market presents attractive revenue-generating forecasts, and a new video compression standard, H.264/AVC, enables a compelling solution for telcos to engage in IPTV. This paper introduces IPTV, the H.264/AVC standard, and the benefits for telcos.
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