Hallmark, the country's largest manufacturer of greeting cards and personal expression items, is intensely retail performance focused. Hallmark tracks merchandise from production line to point-of-sale and everywhere in between in order to operate efficiently and profitably. Its own product line is incredibly diverse. Bar code scanning has long played a major role at Hallmark, but the company has traveled a long way from the batch scanner technology it first utilized. Today, Hallmark boasts the latest and most innovative scanning systems in both its plants and network of stores, all loaded with custom software applications to meet their special needs.
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