| Publisher | Siebel Systems | ||
|---|---|---|---|
| Format | 1.4MB PDF | Date added | 01 Jul 2003 |
| Topics | Spam and E-mail Marketing, Email, Best Practices | ||
| Downloads | 524 | ||
Increasingly, organizations are turning to personalized email as a preferred, cost-effective method of communicating with customers and building lasting relationships. It allows for greater personalization while providing faster feedback than traditional media such as direct mail. However, email marketing is falling victim to its own success, as legitimate marketers are struggling to get their messages delivered, opened, and acted upon under the onslaught of unsolicited commercial messages (spam). This paper provides the best practices that can be followed in the context of permission based E-mail marketing.
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