| Publisher | Accenture | ||
|---|---|---|---|
| Format | HTML | Date added | 13 May 2004 |
| Topics | CRM, Customer Support Services, Data Acquisition / ETL | ||
| Downloads | 51 | ||
For years, retailers have struggled in their attempts to better understand their customers. But it often seems that there's either not enough or too much information available to make optimal decisions. At Accenture Technology Labs, Reality Online is set to change that scenario. With information coming from entirely new sources - from observations of the physical world made by sensors, to commercial transaction data to operational data - the opportunity to transform customer information into meaningful insight is much greater.
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