The North Carolina State Alumni Association needed a reliable way to communicate with its members quickly and consistently. Previous methods of direct mail had become increasingly more expensive. They needed a software solution that was easy-to-use so they could send messages quickly, track their member’s behaviors, and create content that would maintain the integrity of the brand. NC State chose Silverpop for its email communications. Using Silverpop, NC State began sending a monthly newsletter called, "The Prowling Pack" to all Alumni Association members. With Silverpop, NC State has been able to quickly implement the new marketing programs, clean biographical information on its members, and tailor messages based on member behaviors.
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