Morris, Manning & Martin had been using email to communicate with its clients for more than three years, the law firm was using a simple email system to send text-only messages to clients regarding legislation, important news updates, and event invitations. This system did not allow Morris, Manning & Martin to utilize features like automated opt-out forms, detailed tracking, and visually appealing HTML. To achieve these goals the firm chose Silverpop. Now the firm is able to easily create branded, HTML messages and deliver them quickly and securely to their client lists. The firm uses Silverpop to deliver news updates, event invitations, and legislative bulletins.
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